Dec 19, 2017 • By

Our favorite Santa ads over the years

Every year around the holidays, Santa Claus is utilized in advertising in a variety of ways.

The Christmas character has been featured in advertising for some of our biggest brands — such as Gold Medal Flour, Cheerios, Betty Crocker and Pillsbury.

Santa first dashed into General Mills advertising for a Gold Medal Flour ad in 1914.1914-Christmas-ad-Gold-Medal-FlourJolly Old St. Nicholas also spread holiday cheer to Cheerioats fans in a comic-style print ad in 1941, after the cereal made its debut (the name was changed to Cheerios in 1945).


In the spirit of giving, Santa was used in Betty Crocker’s 1951 “This Year Give Food” campaign, which encouraged people to bake gifts for the holidays.


Santa rolled into Pillsbury print advertising with the Doughboy in 1970 (they also are featured together in a TV spot this year).

Our latest “Inside the General Mills Archives” video is decked out with more details about these four eras of Santa advertising.

The show hosted by Jessica Faucher, our archivist, and Katie Gamache from our Archives team, appears monthly, and features many of your favorite brands and promotions from the past, along with people or projects that were a big part of our history.

Subscribe to our YouTube channel to be notified when the latest episode is posted. We’ll also announce them each month here on “A Taste of General Mills.”  

Let us know what you would like Jessica and Katie to talk about in an upcoming video, either on our Facebook page, Twitter or Instagram.   

Learn more about our history on or in our History category on this blog. 

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