Jan 04, 2018 • By

New products amp up taste

We’re not too proud to admit that maybe Chocolate Peanut Butter Cheerios has been flying off the shelves because of your love for the classic combination of chocolate and peanut butter. 


Superfoods like kale and quinoa have emerged in popularity over the years, but it turns out that people still love classic flavors like chocolate, peanut butter and fruit.  

So, we’re focused on delighting our consumers with a host of new products that deliver mainstream taste appeal, from Chocolate Peanut Butter Cheerios and Peanut Butter Blasted Shreds, to Yoplait Fruitside, to Nature Valley layered bars in the U.S. to new flavors of Häagen-Dazs in China and Europe. 

Because Making Food People Love is our job, we know you want variety. And we want to keep delivering it to you.

See what’s new for winter 2018, here.


While chocolate seems to be a universal taste preference, peanut butter is a distinctly American staple. Americans reportedly consume 700 million pounds of the protein nugget annually, or about 22 tablespoons per person per year. Compare that to Europeans, who on average consume less than one tablespoon of peanut butter per person per year.  

However, peanut butter’s popularity is emerging in Europe, where we are introducing Häagen-Dazs peanut butter ice cream pints and stick bars. It’s a great example of how regional tastes can expand to new geographies.  

Mochi is also making its way around the world. Global tastes for the soft, chewy rice cake delicacy that’s popular in Japan could grow this year as more people worldwide are introduced to mochi. 


It’s certainly taking off in China, where our Häagen-Dazs brand is introducing two new flavors to its popular Mochi line – Red Bean and Green Tea.  

Here are all the details about our latest products:  

Chocolate Peanut Butter Cheerios  

Real cocoa and peanut butter come together in the classic ‘O’ shaped cereal.  

Blasted Shreds 

These mighty bites are bursting with Cinnamon Toast Crunch and Peanut Butter Chocolate flavor. The first ingredient in both options is whole grain wheat, which will help power you through busy mornings. 

Lucky Charms Frosted Flakes   

The same magical marshmallows you love, now with crunchy, lightly frosted corn flakes. 

Nature Valley Layered Bar  

 This triple layered bar is made with simple ingredients including nut butter, granola, whole nuts, and chocolate. Available in Peanut Butter and Almond Butter.  

Nature Valley Filled Squares  

A perfect soft-textured combination of creamy peanut butter, whole grain wheat and oats to keep you fuller longer. Available in Honey Peanut Butter and Cocoa Peanut Butter.  

Nature Valley Granola   

Nature Valley Peanut Butter and Honey Almond Butter granolas provide the great crunch and creamy taste of peanut butter and almond butter.   

Fiber One Cookie Bites 

Perfectly portioned, pop-able crunchy cookie bites come in chocolate and lemon varieties. More than 10 bite sized cookies per pouch at 130 calories, five grams fiber and less than 10 grams of sugar. Available in Chocolate and Lemon. 

Fiber One Brownie Bites 

Portioned, snackable brownie bites. More than six bite-sized brownies per pouch delivering 130 calories, five grams of fiber and less than 10 grams of sugar per serving. Available in Chocolate Fudge and Chocolate Caramel.  

Fiber One Supreme Brownie 

The great taste of brownies with 130 calories, 6 grams fiber and 10 grams sugar or less per serving. Available in Triple Chocolate and Cookie Dough.  

Fiber One Mini Bars 

Individually wrapped miniature versions of our classic Fiber One Oats and Chocolate Bar. Five grams of fiber and 80 calories per serving. 

Häagen-Dazs Mochi Ice Cream (Asia)  

Häagen-Dazs ice cream meets the famous Japanese delicacy: soft, chewy rice cake mochi. Available in Green Tea Mochi and Azuki (red bean) Mochi. 

agen-Dazs Stick Bars  new flavors (Europe) 

Premium Häagen-Dazs ice cream and chocolate in a convenient stick bar form. Now available in Cookies and Cream and Peanut Butter Crunch. 

Häagen-Dazs Pints – new flavors (Europe) 

Premium Häagen-Dazs ice cream is now available in Peanut Butter Crunch, Chocolate Coconut, and Peach frozen yogurt.  

Häagen-Dazs Coconut Mini Pints (Europe) 

Introducing a new Coconut Attraction flavor to the popular mini-pints line.  

Yoplait Matcha and Red Bean Yogurt (China) 

Yoplait yogurt now comes in popular Matcha and Red Bean flavors in China. Made from 100% fresh milk with rich and silky taste.  

Yoplait FruitSide 

Combining extra creamy yogurt and high-quality fruit pieces side by side, Yoplait FruitSide is available in Strawberry, Peach, Blueberry, Mixed Berry and Cherry.   

Oui by Yoplait – new flavors 

Subtly sweet yogurt inspired by our traditional French recipe, made with simple non-GMO ingredients. Poured and set in each glass pot, Oui is available in new flavors: Raspberry, Key Lime, Blackberry and Mango.  

Go-GURT Sour Patch Kids

Go-GURT and Sour Patch Kids have joined forces to create new Go-GURT flavors that are sour, then sweet! Every box includes two Sour Patch Kids inspired flavors – Blue Raspberry and Red Berry.   

Yoplait YOP Protein Shake (Canada)  

With 12 grams of protein and a great source of calcium and vitamin D, YOP Protein shakes fuel you to be at the top of your game before or after physical activity. Available in Vanilla and Strawberry.  

Mint Chocolate Muddy Buddies (convenience stores only)  

Mint Chocolate Muddy Buddies feature crispy Corn Chex pieces in a chocolate mint coating with a delightful powdery smooth finish. Available in convenience stores only. 

Pillsbury Filled Crescent Rolls (K-12 only)  

Pillsbury Filled Crescents bring the taste of home to K-12 schools. Available in chocolate or grape filling and comes individually wrapped for multiple prep options. School foodservice operators can either thaw them or serve them hot for breakfast in the cafeteria, in the classroom or on the go. 

Annie’s Crispy Snack Bars 

A wholesome, gluten-free bar perfect for a sweet treat at any time of the day. Made with rice and quinoa crisps. Available in Original and Cocoa. 

Annie’s Organic Cinnabunnies Cereal 

Delicious gluten-free cinnamon “bunny” cereal.  

Annie’s Pouch Yogurt  

These convenient whole-milk yogurt pouches come in fruit and vegetable combinations like Raspberry, Strawberry and Spinach, Banana, Blueberry and Avocado, Mango, Sweet Potato; and Peach Pumpkin.  

Cascadian Farm Sweet and Salty Chewy Bars 

Each organic snack bar is made with granola, nuts, and dipped in dark chocolate. Flavors include Mixed Nut and Peanut with Puffed Rice & Quinoa. 

Cascadian Farm Fruit Granola 

Available in Strawberry and Lemon Blueberry varieties. Made with real organic ingredient, 6-7 grams of sugar per serving, and no artificial colors of flavors.   

LÄRABAR Chocolate Peanut Butter Nut & Seed Bar 

Combines sprouted chia seeds with honey and maple to create a lightly crunchy texture. Non-GMO Project verified, gluten-free, soy-free and kosher. Now available in Chocolate Peanut Butter.  

LÄRABAR Original Bars – new flavors  

LÄRABAR introduces three new flavors to its classic fruit and nut food Bar: Banana Chocolate Chip, Carrot Cake and Cinnamon Roll.   

Old El Paso Gluten Free Tortillas (Europe) 

Mexican meals can now be gluten-free thanks to Old El Paso’s gluten-free tortillas. Available in Europe. 

Old El Paso Cooking Sauces (Europe) 

New spice mixes add intense, full-bodied flavor to fajitas and chili. Available in Smoky Chipotle, Honey & Chilies, and Fire Roasted Tomatoes.  

Pillsbury Pastry Cake (India)  

Bakery-inspired chocolate cake offering a multi-sensory delight with a cream filling. Available in India only.  

To download high-resolution images of our new products, click here

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