Feb 04, 2018 • By

Taste of the NFL helps kick hunger

General Mills teamed up with Taste of the NFL on Saturday night to raise awareness and money to kick hunger during the busy “Big Game” weekend.


We were the event’s presenting sponsor. The annual gathering is a super-sized fundraiser that brings together restaurant chefs and former professional football players representing the 32 cities with pro football teams in the U.S., for a night designed to raise money for designated Feeding America affiliated food banks in those cities, as well as other select hunger relief organizations.


Taste of the NFL, called a “Party with a Purpose,” started in Minnesota in 1992 and returned this year for its 27th event, for a sold-out crowd at the St. Paul RiverCentre. About 15 percent of the proceeds from this year’s party will directly benefit hunger relief efforts in Minnesota.

Even our very own Pillsbury Doughboy made it out for the big night.


The Pillsbury Doughboy with General Mills Chairman and CEO Jeff Harmening, at the 2018 Taste of the NFL in St. Paul, Minnesota.

Taste of the NFL has raised more than $25 million to fight hunger since it started.

Wayne Kostroski, founder of Taste of the NFL, talks about having the impactful event back in Minnesota, in this video.

General Mills has been working to feed those facing hunger for decades. In fact, we were one of the first companies to donate food to Feeding America more than 35 years ago, helping to build the food bank movement in the U.S. And since 2010, General Mills has enabled 230 million meals through food donations.


“Hunger relief is a vitally important issue,” says Mary Jane Melendez, executive director of the General Mills Foundation. “Our long-standing commitment of fighting hunger and creating food-secure communities makes this sponsorship so important to us.”

We devoted this month’s episode of our podcast to Taste of the NFL. The show features several interviews, from the event, as you see in the description below.

Listen (7 min)

SHOW NOTES – Episode 30: February 4, 2018 

Link: Taste of the NFL

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