Feb 12, 2018 • By

The EPIC Impact Journal

We’re getting great reaction to EPIC’s first-ever Impact Journal. Packed with more than 25 compelling articles and incredible photography – across 112 pages – the publication is an ode to honest food production, regenerative agriculture, animal welfare, positive ecological impact and the many other missions that have driven us since day one.


The launch of the Impact Journal, in December, marked an historic day not for us, but for transparency, conscious consumerism and responsible ranching.

That’s because the journal celebrates the animals, people, and causes that are improving our planetary health through agriculture and how we all can take responsibility through our food and lifestyle choices to ensure we leave this world better than we found.


(Courtesy: Stephen Smith)

This isn’t a PR pamphlet or a way to drive sales. It’s a professionally-curated magazine dedicated to the biggest victories, greatest challenges and most important factors in the global revolution that are changing the way our food production processes impact our world.

Featuring intimate and artfully-crafted supplier stories, close looks at the people and science behind regenerative agriculture and the fight to improve soil health, and tributes to the incredible animals that nourish our bodies and care for our lands, our Impact Journal honors those who have dedicated their lives to injecting perseverance and truth into every corner of our industry.

The fact is, our consumers, partners, and suppliers have invested more time, money, and emotion in us than we could ever truly quantify.

And while we can never thank all of you enough for your endless support and encouragement, we believe this Impact Journal embodies the bold, direct connections and high-quality storytelling that each and every one of us deserves in this life.


(Courtesy: Antonia Reitter)

Once you read its stories, we know you’ll have a greater appreciation for the food on your table and will fight for honesty, transparency, and altruism in agriculture.

Want a copy of the Impact Journal? You can get your hands on the magazine in three easy ways:

-Place an order through our online store. Every package of EPIC will include a free Impact Journal!
-*Buy at least $20.00 worth of EPIC products through an online vendor (for example, Amazon.com)
-*Buy at least $20.00 worth of EPIC products at a store (like Whole Foods)
*For both the vendor and in-store purchases, simply take a picture of your receipt and send it via a direct message to EPIC’s Instagram (@epicbar), Facebook or Twitter accounts. (Unfortunately, we can’t ship our journals internationally).

Or, you can download the PDF.epic-impact-journal

For more information about how we developed the Impact Journal, listen to this episode of the Meatcast podcast.

Editor’s note: The photo at the top of this post is from Stephen Smith.

Have an idea for a story you’d like to see on “A Taste of General Mills”? Email us at contact.blog@genmills.com.

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