Kyrie Irving and Uncle Drew get Wheaties honor
Kyrie Irving broke some big cereal news on ESPN late last night. He revealed that he’ll be on a Wheaties box, along with “Uncle Drew” – the title character he plays in the upcoming film from Lionsgate.
“It’s more or less a dream come true,” Irving told ESPN’s Scott Van Pelt. “An opportunity afforded through really showcasing Uncle Drew, the movie, and then being able to be on Wheaties – The Breakfast of Champions. I’m just appreciative of the company, General Mills, and everyone involved in this whole entire process.”
Here’s the box, showing the front and back.
Irving is used to playing basketball this time of year but a knee injury and surgery in April forced him to the sideline to recover, so he can’t be out on the court with his Boston teammates.
He started playing pro basketball in 2011, is a four-time All-Star and won a championship with Cleveland in 2016.
Uncle Drew emerged from a fan-favorite digital episodic series, originally conceived by Pepsi, starring Irving as the iconic 75-year-old streetball legend.
The Irving/Uncle Drew limited-edition Wheaties box will be available across the U.S. later this month.
The Uncle Drew movie will be released June 29, on Lionsgate’s Summit Entertainment label.
According to the General Mills Archives, this is only the second time two athletes have appeared on the front and back of a Wheaties box. In 2001, baseball greats Kirby Puckett and Dave Winfield had that honor.
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