Puppy Fest celebrates our canine companions
Bark! Woof! Yip! Yap!
Oh, you don’t speak canine? Allow me to translate for you.
To properly welcome Blue Buffalo into the General Mills family, we took our third annual Puppy Fest to new heights on “Bring Your Dog to Work Day.”
More than 500 people, along with nearly 150 of their furry pet family members, spent part of the day on June 22 at our headquarters in Minneapolis, Minnesota, cooling off with ice cream – Häagen-Dazs for the humans, puppy ice cream for the pooches.
In addition to providing pet food samples to dogs and visiting with employees at headquarters, Blue Buffalo’s marketing team hosted demonstrations from the Dock Dogs – pups of several breeds trained to entertain by jumping into a 40-foot pool.
The names of the tricks by the Dock Dogs were as fun to watch as they sound: Extreme Vertical, Big Air, and Speed Retrieve.
Get a glimpse of Puppy Fest from a dog’s-eye-view, in this video.
Several people took advantage of the chance to let their dogs try their paw at being a “dock dog,” too. While most pups preferred to wade slowly into the water to cool off, I think a handful may want to try joining the Dock Dogs team.
“Our Puppy Fest is an event that allows employees to celebrate their entire family, including their canine companions,” says Emma Wick, senior IT analyst who launched Puppy Fest at General Mills. “With the recent acquisition of Blue Buffalo, it also was fun to meet a few of our new colleagues from their office and have their brands represented here in a big way.”
“We couldn’t be more excited to join the General Mills family and bring our mobile marketing activities to the Puppy Fest event here at headquarters. Our Minnesota colleagues clearly love their pets,” says Danielle Donegan, director of strategic partnerships and event marketing at Blue Buffalo. “We’re excited to bring our brands to even more people, as part of General Mills.”
Many people posed for photos with Blue Buffalo’s mascot (“Blue”) and mobile truck, in addition to the General Mills dog house photo booth.
Local rescue organizations with adoptable dogs, pet vendors and television cameras added to the excitement. The event also was featured on the front-page of the Minneapolis Star Tribune business section.
All this fuss to celebrate our canine companions?
You bet. After all, dogs are “man’s best friend.”
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