Cinnamon Toast Crunch having some road trip fun
Cinnamon Toast Crunch is on the road again this year to liven up summer road trips along Route 66. Doesn’t get anymore iconic for a drive than that.
The “Cinnamon Toast Crunch Drive Thru” started in Chicago, June 8-10. Right now, the brand’s Airstream travel trailer is in Albuquerque, New Mexico, after a visit with employees at our plant there (which makes CTC). In fact, as part of the visit we allowed the media inside to take a look at our production lines.
The CTC road trip will soon stop on the edge of the Grand Canyon, in Flagstaff, Arizona, before heading toward California for its final destination – the Santa Monica Pier on July 14. Previous stops for the Airstream included the famed St. Louis Gateway Arch and the Stars and Stripes Festival in Oklahoma City, Oklahoma.
At each location, the Crazy Squares encourage families on summer road trips to “fuel their crazy” while snacking on Cinnamon Toast Crunch, which launched in 1984 and is one of the most popular cereals sold today.
Taylor Roseberry, assistant marketing communications manager, says families along the Route 66 road trip have enjoyed taking a break to have some fun with the CTC team.
“At the Airstream stops, families are pushed out of their comfort zone in a fun, goofy way and they are able to get some CTC and prizes,” she says. You can hear more from Roseberry about the road trip, in this audio clip.
The CTC Airstream team will stay in Albuquerque for July 4, to interact with people attending the city’s annual Red, White and Balloons Festival, before moving on to Arizona.