Jul 10, 2018 • By

Our new products are there for “those moments”

Our new product lineup for this summer and fall is all about “capturing the moment.”

We have foods which span the globe, for everyone, at any moment of the day. 

“We’re thinking bigger about unmet needs that people might have when it comes to their food choices,” says Jodi Benson, our chief Innovation, Technology and Quality officer.     

Our list of new products includes those that are suited for moments where people are looking for foods that are rich in nutrients. We also have quite a few new items that are high in protein and low in sugar.   

“What people need out of their food moments varies from person-to-person,” says Lanette Shaffer, a senior Innovation, Technology and Quality director at General Mills. “For some, convenience is key. For others, diet or allergy restrictions play a main role in food choices. And in some cases, the need is simply to fulfill the craving for a delectable treat. Our new product lineup fulfills each of these needs.” 

For instance, we know that people are looking for ways to refuel after a workout, and our new EPIC Performance Bars crafted with six simple ingredients, including cage-free egg whites, are a great option.  


So is our new 90-calorie Protein One bars, with 10 grams of protein and only one gram of sugar.   

Prefer yogurt to a bar? The new YQ by Yoplait uses ultra-filtered milk to make a higher protein, lower carb solution.


Not to be outdone by these simply better products, we’ve also crafted some amazing tasty treats for those indulgent moments.  

“For the person who really wants a tasty treat at the end of the day but doesn’t want to make an entire 9-by-13-inch cake, we’ve got Betty Crocker Mug Treats,” says Benson. 

The single-serving Betty Crocker Mug Treats are made fresh in the microwave with a special ooey-gooey topping for each one. Perfect for an after-school moment or a “me moment” at the end of the day.


If you want a cool treat for your indulgent moment, Häagen-Dazs now offers a Peanut Butter Crunch flavor in pint and stick bars in several markets outside the U.S. – including Europe and Mexico.   

“We’re also seeing movement of ideas across the globe this year. Betty Crocker Mug Treats is a launch for us that has spread very quickly. It was a planned U.S. launch in baking that will be going into several markets globally – like India, Saudi Arabia, the U.S. and the UK,” Shaffer says. “Glass pot yogurts are another great example of global expansion with Liberté Origins launching in Europe. And Nature Valley Granola Cups, which launched several years ago in the U.S., are now launching in Europe and Australia. We’re also seeing continued growth in our Old El Paso Tortilla Taco Bowls space, with a Mini Boat Bowl Kit being launched in the U.S.” 


We’re also continuing our legacy of gluten-free leadership with Annie’s new Gluten-Free Cheddar Bunny Tails Crackers and Old El Paso’s gluten-free tortillas that are launching later this year.  

“We have a gift in that we have a powerhouse of brands that have strong meaning to people,” says Shaffer. “Whether it’s Annie’s or the legacy of Cheerios and Yoplait, we want to maintain consumers’ trust. People want differentiated solutions to their food needs, they want value, and they want us to listen. We have to deliver on that day in and day out.”  


And while our current lineup doesn’t tap into every new trend on the market today, Shaffer says our venture capital arm, 301 INC, is making investments in emerging spaces, “so we can help see how these innovations grow over time and what we can do to help support that growth – with potential to acquire at some point in the future.” Our latest investment was in GoodBelly Probiotics, a brand known for its probiotic juices and shots, which always contain live and active probiotic cultures.

We’re also delivering some great moments for pet-parents when they find the latest brand to join the General Mills family – Blue Buffalo – on their grocery store shelves. Blue Buffalo uses natural ingredients and real meat in every formula – offering a wholesome nutrition solution to support a healthy lifestyle for family pets. 

So, whether you’re shopping in the aisles of a grocery store or through an online retailer, we’re confident that you’ll find a General Mills product to fit your food need at any moment throughout the day.   


Annie’s Gluten-Free Cheddar Bunny Tails crackers are crispy, craveable, and packed with real cheddar cheese and gluten-free goodness everybunny can agree on.  

Annie’s Classic Cheddar Macaroni & Cheese has been upgraded to a creamier, cheesier tasting recipe. This flavor-packed mac is made the Annie’s way – without artificial flavors, synthetic colors or preservatives. Even the noodle is improved to ensure that each spoonful offers the perfect bite of cheesy, creamy goodness.  

Annie’s Organic Cake Mix brings all the delicious decadence you crave, made with real ingredients. Available in Confetti Cake Mix and Yellow Cake Mix flavors.   

Betty Crocker 

Betty Crocker Mug Treats are ready in a few minutes, just for you! These single serve treats are made in the microwave for an anytime indulgence that’s as easy as it is delicious. Available in Hot Fudge Brownie with Fudge Topping, Triple Chocolate Cake with Fudge Frosting or Cinnamon Roll Cake with Cream Cheese Icing flavors.  

They’re launching in the U.S., Canada, Mexico, India, Saudi Arabia, Trinidad and Tobago, Puerto Rico, Panamá, Jamaica, Costa Rica and Guatemala. 

In Canada, “Betty Crocker Mug Cakes” are available in Caramel Brownie, Brownie Bit, Rainbow Bit, Hot Fudge Double Chocolate Brownie, and double Chocolate Cake flavors.  

Blue Buffalo 

BLUE Wilderness Regional Blends for cats. These uniquely flavorful, meat-rich recipes are inspired by America’s most wild and iconic regions. This unique selection of grain-free, four-pound bag offering is sure to satisfy the lynx inside every cat. Flavors include Denali Dinner and Flatland Feast. 

Select flavors of Sizzlers, Blue Bits, Health Bars, Kitty Cravings, Fresh Packs, and Wilderness Cat Treats are now available in value size. 


Bugles Hot & Spicy, a classic crispy corn snack bursting with scary hot flavor and exciting consumers’ daring tastes for snacking.  

Cascadian Farm 

Cascadian Farm Organic Cinnamon Crunch is now available in Family Size with 70 percent more cereal, yummy organic whole grain squares lightly sprinkled with cinnamon and sugar. 

Cascadian Farm Organic Chocolate Chip Chewy Granola Bars now have more chocolate chips. Satisfy your sweet tooth with the scrumptious organic chocolate in this delicious chewy granola bar.  


Cheerios Oat Crunch cereal delivers substance in every delicious bite with visible whole oats added to the O’s for added texture and great crunch to make for a more filling breakfast than Multi Grain Cheerios cereal alone.  

Chex Mix 

Excite your taste buds and shock your senses with a new hot and spicy flavor of Chex Mix, featuring one of the hottest peppers on the planet: Ghost Pepper. 

Dippin’ Dots Cereal 

Multicolored oat and corn puff cereal with Dippin’ Dots ice cream flavored clusters. Available in Banana Split and Cookies & Cream flavors.  

EPIC Provisions 

EPIC Performance Bars are made from simple, non-GMO ingredients and protein from cage-free egg whites. The EPIC Performance Bar is an ideal snack for athletes, adventurers, and anyone seeking a simple yet powerful diet.  

Available in Peanut Butter, Peanut Butter Chocolate, Almond Butter Chocolate and Lemon flavors. 

Fiber One – Mexico  

Fiber One Protein Caramel Nut & Fiber One Protein Coconut Almond bars are delicious chocolate covered protein bars low in calories. 

Fruit Snacks – Gushers and Fruit by the Foot 

Fruit Gushers Sweet & Fiery is a sweet treat that packs some heat. And, the sweet and fiery taste of summer is packed in the latest new flavor of Fruit by the Foot 


Outside the U.S., our Peanut Butter Crunch Pint and Stick Bars are launching in multiple markets for peanut butter lovers. It starts with our peanut butter ice cream, then we generously add crunchy peanuts from Argentina and lavish it with thick peanut butter sauce straight out of the U.S. All for a nutty taste and texture like no other. 

Available in: Europe, Asia and Latin America.   

In Mexico, other new Häagen-Dazs flavors include: Coconut Chocolate pint, Green Tea pint, plus mini stick bar variety packs will include Salted Caramel & Vanilla Caramel Almond and new mini cups will be available in Vanilla Caramel Brownie & Macadamia Nut.    


LÄRABAR KID is a gluten-free snack baked with love using nine or fewer non-GMO, pantry ingredients. This wholesome bar fuels kids for a lifetime of adventure, imagination, and delight. Available in Chocolate Brownie and Mint Brownie. 

LÄRABAR Original Fruit & Nut Bar Almond Butter Chocolate Chip bars are creamy, smooth, and sweet as can be, our Almond Butter Chocolate Chip is made up of just six ingredients.  

LÄRABAR Fruits+Greens Blueberry Spinach Cashew bars are a smoothie-inspired blend of only five ingredients including one-fourth cup of greens and one-fourth cup of fruit. 

Liberté – Canada 

Liberté Skyr, with either 19 grams of protein per serving and no sugar added in its plain version or 17 grams of protein per serving and 45 percent less sugar than regular Greek yogurt, the new Liberté Skyr, inspired by Iceland, is both simple and surprising. With a decidedly fleshy and creamy texture, coupled with a refreshing acidity and elaborated from vanilla bean or strawberry chosen with care, this new Skyr will seduce the most delicate palates. Available in Plain, Vanilla, and Strawberry flavors. 

Liberté – U.S. 

Nicaraguan Coffee Bean yogurt. The organic coffee beans used to make this limited batch yogurt come from a Nicaraguan family farm. They blend beautifully with our creamy, whole milk yogurt. 

Nature Valley – Canada  

Nature Valley Layered Bars are a new, deliciously indulgent way to snack! Layered Bars have a triple layer of creamy nut butter, hearty oats and whole nuts, and chocolate. With no artificial colors or flavors, a Layered Bar is a wholesome snack that will satisfy your indulgent craving. Available in Peanut Butter Chocolate and Almond Butter Chocolate flavors.  

Nature Valley Biscuits are now available in a delicious Coconut flavor, made with two crispy whole grain biscuits with a creamy coconut butter filling. 

Nature Valley – U.S.  

Nature Valley Granola Bites are a delicious combination of creamy nut butter covered with chocolate and sprinkled with whole grain oats for a perfect bite-size snack. Nature Valley Granola Bites contain no artificial flavors, colors, and sweeteners, and no corn syrup. Available in Almond Butter Chocolate, Peanut Butter Chocolate, and Toasted Coconut Chocolate flavors. 

Old El Paso – Canada 

Old El Paso Appetizer Kit features mini tortillas bowls, taco seasoning and taco sauce to make a variety of appetizers that are perfect for sharing.  

Old El Paso Hint of Lime Stand ‘n Stuff Shells have a zest of lime in every bite. 

Old El Paso  U.S.  

Old El Paso Mini Flour Tortilla Bowl Dinner Kits offer families a complete meal solution for a delicious Mexican-inspired dinner night. To make meal prep even easier, each all-inclusive kit includes 12 soft tortilla bowls, a seasoning mix for protein or vegetables and taco sauce. 

Old El Paso brings a fresh, new flavor experience with new, White Corn Taco Shells with a Hint of Lime. These crispy, white corn shells are lightly dusted with lime for a refreshing twist to tacos! 

Oui by Yoplait 

New Oui by Yoplait Petites will be sold in pairs of small 3.5-ounce glass pots and will be available in four more indulgent flavors sure to satisfy any sweet craving. Non-GMO, no artificial preservatives, no colors from artificial sources, no artificial flavors, no artificial sweeteners. Available in: Sea Salt Caramel, Chocolate with Shavings, Dark Chocolate Raspberry, and Caramelized Apple flavors. 


Say aloha to Pillsbury’s newest Crescents and Biscuits. You can now enjoy the taste of Sweet Hawaiian without leaving the house thanks to Pillsbury Sweet Hawaiian Crescents and Biscuits that are boosted with sweet flavor. 


Progresso is launching eight new soup flavors this year. Like all Progresso chicken soups, the brand’s new chicken soups are made with white meat chicken with no antibiotics ever.  All our new flavors are free from colors from artificial sources and artificial flavors. Available flavors: Traditional Broccoli Cheese, Traditional Creamy Chicken Noodle, Traditional Cheese Tortellini, Traditional Butternut Squash, Light Broccoli Cheese, Light Creamy Chicken Noodle, Light Italian Style Wedding, Vegetable Classic Tomato & Roasted Red Pepper. 

Protein One  

When a snack emergency arises, don’t worry – Protein One has your back. Protein One is the perfect trifecta of 90 calories, 10 grams of protein and one gram of sugar. Available in Chocolate Chip, Chocolate Fudge, Strawberries and Cream and Peanut Butter Chocolate flavors. 


Totino’s Mini Snack Bites are mini bite-size rolls you can eat like popcorn and chips without the mess. Microwave 20 mini rolls at a time in less than two minutes. Available in Pepperoni and Combination flavors.  

Totino’s Pizza Rolls for convenience stores are the same pizza rolls that consumers know and love (small bites of pepperoni pizza rolled in a snackable crust) but now they can be found hot and ready to eat in a convenient grab-and-go container. 

Yoplait – France 

The organic range of the favorite French fruit yogurt brand Panier de Yoplait features fruit pieces and 100 percent of the milk made in France. Available in Strawberry, Apricot and Blackberry flavors. 

YQ by Yoplait 

YQ by Yoplait is a yogurt made with ultra-filtered milk that delivers big on protein with an intentionally less sweet taste. Available in Blueberry, Coconut, Lime, Mango, Peach, Plain, Strawberry and Vanilla flavors.

To download high-resolution images of our new products, click here

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