Dec 04, 2018 • By

Paying tribute to the dirt beneath us

In 2016, General Mills made a conscious effort and financial commitment to be a part of the solution for climate change beyond our walls – in agriculture.

We partnered with The Nature Conservancy to develop a soil health roadmap for U.S. working lands, the Soil Health Partnership and Soil Health Institute and others to help implement and advance the work.


Still, as World Soil Day 2018 is here (December 5), there is much to be done. But we are hopeful as results and progress become more frequent and widespread.

And, while we don’t own farms, we know 99 percent of food comes from the soil; and we have a robust supply chain and strong partnerships with suppliers who source from incredibly dedicated farmers in growing regions throughout North America and beyond.

To date, General Mills has invested more than $4 million in soil health research and initiatives.


(Click on image to enlarge)

Just last year, we hired Steve Rosenzweig, who we believe to be one of the only full-time scientists employed by a food company.


“Soil is one of the biggest solutions to our environmental issues,” says Rosenzweig, PhD and soil scientist at General Mills.


Want more dirt?

You can hear from Rosenzweig, about soil health and the unique job he has, in the latest episode of the “A Taste of General Mills” podcast.

Listen (13 min)

SHOW NOTES – Episode 40: December 4, 2018

Link: Investing in the future through soil

Link: EPIC’s ROAM Ranch: A photo journey

Rosenzweig also shares some thoughts on soil health in this post on LinkedIn.

It’s easy to listen to our podcast when you’re on the go. Just listen on any podcast app on your mobile device (search for General Mills), including Apple Podcasts, or right here on our blog.

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