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Aug 12, 2019 • By

Frightful family fun with Monster Cereals

It’s that time of year, when we reveal the latest look for the Monster Cereals boxes!

While you can look forward to the return of your favorite monsters in 2019 – Boo Berry, Count Chocula and Franken Berry – there’s another reason to celebrate the arrival of these limited-time boxes.

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Monster Cereals is teaming up with a famously frightful family.

One you’ll surely recognize.

They’re creepy and they’re kooky, mysterious and spooky, they’re altogether ooky … The Addams Family!

This year’s General Mills Monster Cereals feature a first ever movie partnership with the addition of The Addams Family animated film characters appearing on the fan favorite seasonal cereals – out for Halloween and timed to the film’s release in theaters.

Monster Cereals and The Addams Family are also offering free downloadable pumpkin carving stencils.

“With The Addams Family movie coming out in October, we wanted to partner because of the timeliness with Halloween,” said Sarah McCullough, planner, Brand Experience, at General Mills. “We thought it would be a fun idea to offer stencils during a time when people are carving pumpkins. We created them so people can interact with our characters and the ones from The Addams Family.”

You can download all 10 pumpkin stencils at MonsterCarving.com and carve the whole crew!

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“It’s exciting because this is the first time Monster Cereals has partnered with a movie,” adds McCullough.

On the back of the box, you’ll find The Addams Family trick-or-treating at the Monsters’ castle. But some things are not quite right. Can you find all 8 tricky mistakes?

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The Monster Cereals boxes will be widely available in September. The Addams Family Movie premieres October 11.

Learn more about the Monster Cereals legacy in this “Inside the General Mills Archives” video.

Editor’s note:

High-resolution photos of the 2019 Monster Cereals boxes can be downloaded here.

The new ‘Addams Family’ movie, releasing on October 11th in theaters across the U.S., hails from MGM, with Greg Tiernan and Conrad Vernon (‘Sausage Party’) directing. Oscar Isaac provides the voice of patriarch Gomez, with Charlize Theron as his beloved Morticia.  Nick Kroll will voice Uncle Fester, with the legendary Bette Midler as Grandmama.  Wednesday will be portrayed by Chloë Grace Moretz, with Finn Wolfhard as Pugsley. They will be joined by Academy Award-winner Allison Janney as their nosey neighbor Margaux Needler, and Elsie Fisher, as her daughter Parker Needler.  Aimee Garcia and Scott Underwood are also part of the cast.

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