Baking spirits bright with help from Betty Crocker
If the thought of watching tasty cookies bake in an oven makes your holiday spirits bright, then you’re in luck.
Whether you’re hosting a holiday soiree or cozying up on your couch, you and your guests can now watch cookies bake on your TV, thanks to Betty Crocker.
“Baking with friends and family is a beloved holiday tradition,” said Stephanie Lensing, brand experience manager, Betty Crocker, General Mills. “We wanted to add our own festive twist to the well-known yule log fire on TV by focusing on what we know best – treats – and are excited to hear what fellow baking-lovers think.”
The Betty Crocker Cookie Cam is a one-hour reel featuring 15 different Betty Christmas cookies – here’s a sneak peek! View the full video here.
Who knew watching cookies baking in the oven, one after the other, could be so hypnotic and relaxing? It’s the perfect backdrop for your holiday parties or cookie exchange parties. Watch Betty’s Cookie Cam starting Black Friday on bettycrocker.com
Also new this year, and just in time for the holidays, is Betty’s cookie playlist. Beginning Nov. 29 through Christmas Eve, Betty is releasing a cookie every day, including 15 new cookies, inspired by your favorite Christmas carols.
“Christmas carols and baking go hand-in-hand,” said Lensing. “Each recipe in our Betty’s Cookie Playlist was inspired by a nostalgic Christmas carol lyric. All season-long, we want to offer both easy and from-scratch Betty recipes, and inspire bakers to have fun, create and make memories during this magical time of year.”
Here’s a sneak peak of a couple new cookies that will drop on Black Friday.
Easy Spritz Flowers – “It’s beginning to look a lot like Christmas!”
Holiday Swirl Shortbread Cookies –“The prettiest sight to see…”
To be the first to get the scoop on all the upcoming Betty’s Cookie Playlist cookies, sign up here.
To round out the baking season, Betty Crocker is also offering quick and easy to make, NEW Betty Crocker Brittle Mixes.
They are perfect for snacking with friends and family or baking to make a tasty, homemade gift.
For giftable brittle ideas, click here.
Head to the baking aisle at your local grocery store to shop Betty Crocker, then relax and savor the joys of the holiday season.
Editor’s note: High-resolution video and images featured in this blog post can be downloaded here.
Have an idea for a story you’d like to see on “A Taste of General Mills”? Email us at firstname.lastname@example.org.
Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.