Haagen-Dazs-Festive-Charms
Nov 25, 2019 • By

Decorate the holidays with Häagen-Dazs Festive Charms

Häagen-Dazs has delighted ice cream lovers across Europe with its holiday cakes for 12 years. 

This year’s cakes, or “Festive Charms,” are inspired by the umlaut – the brand asset that decorates the Häagen-Dazs name – and come shaped in the form of festive decorations.  

Haagen-Dazs-Festive-Charms

“Our annual ice cream cake is one of our favorite holiday traditions,” says Amanda Shanklin, global senior brand manager for Häagen-Dazs. “This year, we wanted to create fun, whimsical and artistic cakes that played into the trend of minis. Small enough to be savored by one, but so extraordinary you’d want to share.” 

Mathieu Vienne, Häagen-Dazs executive chef, created the recipes, which feature four festive flavors: Belgian Chocolate, Mango & Raspberry, Raspberry Sorbet, and Brownie Macchiato – Häagen-Dazs’ new coffee-shop inspired ice cream. 

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Each cake features a unique texture that blends the crunchiness of a biscuit, the smoothness of mousse, the creaminess of ice cream and a liquid touch of coulis. 

“Our Häagen-Dazs ice cream is made with milk and cream from 450 farms across the Hauts-de-France region,” says Shanklin. “Every other ingredient, from the chocolate and vanilla to the fruits, is selected with the highest standards of quality from around the world.” 

Häagen-Dazs collaborated with artists Tom Abbiss Smith and Sanderson Bob to create the illustrations for each flavor, which are inspired by the patterns of Häagen-Dazs packaging. 

Haagen-Dazs-festive-charms-packaging

“Not only are the cakes instaworthy, but so is the packaging,” says Shanklin. “Bring these Festive Charms to any holiday gathering and they’re sure to be the talk of the table.” 

Festive Charms holiday cakes are available for purchase, in sets of two, exclusively in Häagen-Dazs stores across Europe, from Nov. 25 to Jan. 15, 2020. 

Want to see past Häagen-Dazs holiday cakes? Check out last year’s Precious Delights, and the cakes that crowned the 10-year anniversary in 2017. 

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