Apr 16, 2020 • By

The impact of COVID-19 on food trends

COVID-19 has forced a shift in how consumeraround the world are getting their food, what they’re eating and where. 

But will these trends stick once guidance is lifted in many countries related to staying at home? 

We connected with Jeanine Bassett, vice president of Consumer Insights at General Mills, to discuss the effects of COVID-19 on consumer behavior and food trends, including: 

  • How big of a shift we’re seeing to at-home eating 
  • How the traditional meals of breakfast, lunch and dinner have changed 
  • Why baking emerged so quickly as a trend 
  • What factors take on importance for at-home eating 
  • The new consumer problems we should be solving 
  • How the COVID-19 pandemic is different from the trends during the 2007-2009 recession 
  • How much of what we see today will stick after the guidance to stay at home has passed 

The impact of COVID-19 on food trends

COVID-19 has forced a shift in how consumers around the world are getting their food, what they’re eating and where. But will these trends stick once guidanc…

We’ve also made our conversation with Bassett available through our podcast, available here.


Editor’s note: Media can download the podcast audio file, here.

The “A Taste of General Mills” podcast has been in production since 2015. Subscribe to the show via Apple Podcasts, or other apps.

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