The impact of COVID-19 on food trends
COVID-19 has forced a shift in how consumers around the world are getting their food, what they’re eating and where.
But will these trends stick once guidance is lifted in many countries related to staying at home?
We connected with Jeanine Bassett, vice president of Consumer Insights at General Mills, to discuss the effects of COVID-19 on consumer behavior and food trends, including:
- How big of a shift we’re seeing to at-home eating
- How the traditional meals of breakfast, lunch and dinner have changed
- Why baking emerged so quickly as a trend
- What factors take on importance for at-home eating
- The new consumer problems we should be solving
- How the COVID-19 pandemic is different from the trends during the 2007-2009 recession
- How much of what we see today will stick after the guidance to stay at home has passed
COVID-19 has forced a shift in how consumers around the world are getting their food, what they’re eating and where. But will these trends stick once guidanc…
We’ve also made our conversation with Bassett available through our podcast, available here.
Editor’s note: Media can download the podcast audio file, here.
The “A Taste of General Mills” podcast has been in production since 2015. Subscribe to the show via Apple Podcasts, or other apps.
Have an idea for a story you’d like to see on “A Taste of General Mills”? Email us at firstname.lastname@example.org.
Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.