Nature Valley Packed
Jul 28, 2020 • By

Say hello to Packed – Nature Valley’s new sustained energy bar

The latest addition to Nature Valley’s product lineup in the U.S., Packed, uniquely features three textures – creamy, crunchy and chewy – making it unlike many other snack bar options out there.

The snack bar is packed with delicious, hard-working ingredients – like creamy nut butter, crunchy nuts and seeds such as almonds, sunflower seeds, pumpkin seeds or peanuts, and chewy cranberries or blueberries – that offer long-lasting energy to help you get through your busy day.

Nature Valley Packed

“Time and again we’ve heard from consumers who want a snack bar that delivers on multiple needs – a variety of textures, hearty ingredients and a sustained energy boost,” said Scott Baldwin, business unit director, Grain Snacks at General Mills. “Whether you have back-to-back meetings, are chasing around your toddler, or want to fuel your family on a trip to the park, Packed can help keep you energized when you need it the most.”

The two new snack bar varieties – Nature Valley Packed Peanut Butter & Cranberry and Nature Valley Packed Almond Butter & Blueberry – are available now at most retail locations in the U.S. or online, for a suggested retail price of $4.49 per four-count box.

Nature Valley, the creator of the granola bar category, believes that nature brings out the best in all of us.

All Nature Valley bars offer wholesome, real ingredients like whole grain oats and power-packed peanuts, almonds and nut butters, and contain no artificial flavors, colors or high fructose corn syrup.

To learn more about Nature Valley Packed, visit NatureValley.com.

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