Lucky Charms Just Magical Marshmallows
Aug 24, 2020 • By

Lucky Charms fans unlock Just Magical Marshmallows

Earlier this month, Lucky Charms’ marshmallow charms were mysteriously losing their magic. 

And the only hope in restoring them was through the Special Lucky Charms song. 

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The magic is disappearing! Have your family #SingWithLucky to help unlock something magical!

A post shared by Lucky Charms (@luckycharms) on

Thankfully, families across the U.S., including actress Tamera Mowry and her two children, helped revive the magic of the charms. 

 

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🎵 @tameramowrytwo and her family are singing Lucky’s song. Help them restore the magic by singing along. #SingWithLucky 🎵

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Little did they know, their sound was so powerful, it unlocked a magical force never seen beforeJust Magical Marshmallows!Just Magical Marshmallows

That’s right – for the first time ever, Lucky Charms fans can purchase a pouch of magically delicious Just Magical Marshmallows.  

Lucky Charms fans have been asking for this for years, says Jessica TeBrake, assistant manager, Brand Experience for Lucky Charms. “They’ve had the opportunity to win Lucky Charms MarshmallowOnly boxes in the past, but now have the ability to purchase the Just Magical Marshmallows. We hope it brings a little bit of magic and joy to their day.”  

The special 6 oz. pouch features all eight of your favorite charms and is currently available for a limited time, while supplies last, at select retailers nationwide.

To celebrate the launch, Lucky Charms surprised its fans in Los Angeles and New York with a spectacular in the sky. 

“The most magical part of Lucky Charms is Lucky’s Charms!” says Liz Thomas, senior associate brand manager, Lucky Charms. “So, we thought that showing off our individual Charms through skywriting was a great way to show off Lucky’s magic. And just like skywriting, Just Magical Marshmallows will only be around for a limited time!” 

In Hollywood and Huntington Beach, skywriting took the shape of Lucky Charms magical marshmallows.  

Lucky Charms skywriting

In New York, a drone lightshow surprised fans with several different magical shapes – from Lucky Charms marshmallows to Lucky himself. 

Lucky Charms drone show

The Just Magical Marshmallows will become more widely available in September. Price and promotion may vary. 

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