Sep 02, 2020 • By

A million reasons to love Cinnamon Toast Crunch

Cinnamon Toast Crunch is giving away up to one million boxes of cereal via rebate during the month of September! 

Now through September 30, 2020, you can purchase a box of Cinnamon Toast Crunch on-line or in-store and receive a rebate for the cost of the box (up to $6.50) when you visit FreeCTC.com and upload your receipt. 

“Cinnamon Toast Crunch has really strong fan love,” says Taylor Roseberry, assistant brand experience manager for Cinnamon Toast Crunch. “So, this is an exciting way to thank our fans for making CTC one of America’s favorite cereals.”  

To announce the promotion, the brand teamed up with the stars of one of the top family-friendly YouTube channels, Collins and Devan Keywho surprised fans with a CTC-inspired prank. 

Huge fans of Cinnamon Toast Crunch, Collins and Devan jumped at the chance to transform themselves into a disguised CTC box, sharing the one million boxes news with unsuspecting friends.

Cinnamon Toast Crunch has been a household pantry staple for more than 35 years, and today, is the #2 cereal in the U.S. 

In addition to thanking fans, this giveaway will help launch the opening of an exclusive new production line for CTC at our manufacturing plant in Covington, Georgia, one of the largest capital projects in General Mills history. 

“CTC has a strong runway for growth, says Griffin Bell, senior associate brand manager for Cinnamon Toast Crunch. “This new line will give us the opportunity to expand our capacity and accelerate the brand.” 

General Mills first opened the Covington plant in 1989. Responsible for producing several varieties of cereal and snack products, this facility currently employs roughly 400 people, and the expansion project will create an additional 40 jobs.  

To learn more about the Cinnamon Toast Crunch giveaway, how to claim your free box and complete terms and conditions, please visit FreeCTC.com

You can also follow Cinnamon Toast Crunch on social media: FacebookTwitterInstagram and TikTok. 

Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.