Move for a cause with Jennifer Lopez and Yoplait
Are you ready to show off your best dance moves?
In partnership with Yoplait, Jennifer Lopez is challenging you and your family to get moving in the Yoplaitime Challenge.
“In my house – dancing and moving are a part of our everyday lives. And when my kids are active, they’re happy,” said Lopez. “So, when Yoplait asked me to partner with them to get more families moving, it was an easy yes. We’re calling it the Yoplaitime Challenge – and my family will show you our moves if you show us yours.”
The Yoplaitime Challenge hosted via Instagram by the dancing legend herself, along with her kids, Emme and Max, is designed for parents and kids of all ages to do together – all from the comfort of their own homes.
No expertise or dance floor experience needed!
To participate, simply post a video of your family completing the challenge using #YoplaitimeDonation and Jennifer’s new song “Pa Ti” via Instagram Reels*.
“Because Yoplait offers products with calcium, which helps kids build strong bones, we believe it’s our mission to help kids grow up healthy, active, and strong,” says Pilar Moya, manager, Brand Experience, General Mills. “But in today’s distanced world – getting kids moving isn’t as easy as it sounds. As a dance and movement icon, Jennifer Lopez is the perfect partner to invite families to move and play, and to reinforce the importance of active play to raise happy, strong kids.”
The best part? *Yoplait is donating $1 to Feeding America, up to a maximum of $300,000, for every user posting an Instagram Reels with the hashtag #YoplaitimeDonation and Jennifer’s new song “Pa Ti” by October 30, 2020.
The maximum donation will be achieved if 300,000 videos are posted, but regardless of the number posted, the minimum donation to Feeding America is $250,000.
Feeding America, a nationwide network of member food banks and pantries, is the largest hunger-relief organization in the U.S.
Across food banks in America, dairy is one of the most requested, yet least donated items.
“By participating in the Yoplaitime challenge, consumers can help donate funds that will help provide nutritious food, including dairy, to Feeding America food banks to help kids grow strong and play long,” says Moya.
The Yoplaitime challenge will run through October 30, 2020.
However, our partnership with Jennifer doesn’t end there.
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