301 INC
Feb 03, 2021 • By

The changing world of emerging food brands

We all know that the landscape of established food has changed dramatically during the COVID-19 pandemic, but what about emerging players? Are they seeing the same impact? 

In this conversation between John Haugen, founder and managing director of 301 INC, and Alex Hendricks, marketing manager in 301 INC, we get an inside look at how the early-stage food industry has shifted and how 301 INC has adapted to best support its portfolio partners. 

301 INC is the venture capital arm of General Mills. 

John Haugen pull quote 2

Haugen provides his perspective on the “new normal,” including: 

  • The impact of COVID-19 on early-stage brand strategy and operations 
  • What trends he believes will stick in the long-term 
  • How 301 INC continues to be an indispensable partner to its portfolio partners 
  • A look ahead for 301 INC  


If you want to learn more about 301 INC, check out its website and listen to “The Indispensables” podcast on Apple Podcasts or Spotify. 

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