a taste of general mills
May 12, 2021 • By

10 years of “A Taste of General Mills”

It was early May 2011 and launch day for this blog was approaching fast.

“What do we have planned for the first few weeks, Kevin?” my vice president asked me. I remember thinking before responding, ‘I don’t have enough stories for the next few months. We’re going to run out.’

Seems like an odd thought today, with over 1,600 posts since our very first one.


So today as we mark a corporate blogging milestone, a decade of sharing news about our people, projects and brands here on “A Taste of General Mills,” I begin by thanking you for reading it.

But I also want to have some fun as we look back.

In terms of our most-popular posts, there is one that is still way out in front of all the others. All I need to say is French Toast Crunch.

a taste of general mills

Our post on December 5, 2014, to announce the return of French Toast Crunch was so popular it knocked us off our server for a day or so.

We also had big interest in the return of Dunkaroos (2020), a post about the history of Lucky Charms (2014) and the limited-edition return of Frute Brute and Fruity Yummy Mummy (2013).

5 monsters

Readers of this blog love food. We get that message, loud and clear.

We like to write about food, too. In fact, our most-mentioned foods in our blog posts are cereal, yogurt and ice cream. Our most-mentioned brands are Yoplait, Häagen-Dazs and Wheaties.

We also love our brands’ equity characters. We’ve mentioned the Pillsbury Doughboy more than all the others, followed by BuzzBee, the Monster Cereals and Lucky the Leprechaun.


And we’ve had a thing for the Star Wars franchise. Ok, maybe I’ve had a thing for it, what can I say, I’m a fan.


We’ve also used this blog to share some big news, like a ‘Big Game’ commercial for Cheerios in 2014.


Our launch of gluten-free Cheerios in 2015.

And our awesome Monster Cereals sweepstakes just last year.

We’ve also shared stories about our employees, the big and bold projects coming out of the company and our brands and our rich history. Even stories about some of our biggest challenges.

And we also write a lot about the importance of soil health, our partnership with the National Park Foundation and we’ve shared our Global Responsibility Report every year.

I’m proud to have been a part of launching “Taste” in 2011 (and the over 400 posts in my name!) but I’m even more proud of the way it grew in readership, thanks to you.

In the 10 years since our first post, we have not run out of stories. And I’m confident we won’t.

Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.