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Aug 17, 2021 • By

When Good is Good Enough

Eating a nutritious meal can seem challenging when factoring in cost, time and taste the whole family will enjoy. 

In fact, many parents and caregivers put a lot of pressure on themselves and feel that it is their responsibility to ensure their children eat a balanced diet.[1]  

But good nutrition doesn’t have to be hard. 

Sometimes a nutrient-dense option may also be the easiest one for a family – a bowl of cereal. 

General Mills’ Big G Cereals – like Cheerios, Fiber One, Chex and others – are proof that a nutritious, affordable and delicious breakfast can all be found in the same bowl. 

I sat down with Amy Cohn, RD, who leads our “Benefits of Cereal” program at General Mills, to talk about Big G Cereal’s latest campaign, “Good is Good Enough” and what she believes is the greatest misconception about cereal. 

Good is Good Enough Campaign

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For more information on Big G Cereals and a full breakdown of the data, head to

We also invite you to tune into our Instagram Live roundtable discussion featuring Amy Cohn and fellow registered dietitians, Tracy Lockwood Beckerman, MS, RD and Dalina Soto, RD on August 24 at 3 p.m. ET, on Cheerios’ Instagram account. The conversation will explore the topics of: 

  • Nutrition needs are individualized and should fit within what one can access, afford and enjoys 
  • Nutrition has no morality – there is no “good” or “bad” food  
  • Our kids are watching: a positive relationship with food is important for overall health and influences our kids’ food choices 

[1] YouGov conducted a survey among U.S. adults with children under 18 years of age. A total of 1,015 responses were collected and the survey was fielded between July 1st and July 8th, 2021. Data have been weighted and are representative of US parents with children under 18. 

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